Through the Door Promotions announce the launch of OPEN Magazine

05/21/2012, by No comments yet

PRESS RELEASE

Through the Door Promotions announce their magazine launch OPEN Magazine.

In order to go THROUGH THE DOOR, you must OPEN the door…

Through the Door Promotions, a luxury lifestyle PR Company based in Shoreditch, London have announced that their company magazine OPEN Magazine will launch on 1st June 2012.
Conceived by Through the Door Promotions CEO Georgia Knight, Account Director Hayley Smith and Web Designer Andy Starzacher, OPEN Magazine has been designed as an extension of the PR Company to provide a platform space for a variety of companies, products and services.
OPEN Magazine will not only focus on the current trends in music, fashion, beauty, travel, food and drink and performing arts but will also provide unique insights into other sectors. It will also offer interviews from established artists and musicians; as well as being a launch pad for unsigned acts.

Hayley Smith, Account Director of Through the Door Promotions and Editor of OPEN Magazine says of the publication “Magazines are a great entity to promote products and services and we wanted to provide a platform site for companies and artists who wouldn’t necessary gain copious amounts of press coverage. OPEN Magazine will be a place where readers and potential customers can find out everything that is happening within the lifestyle industries including events, celebrity interviews, product reviews and new services. Ultimately, we want OPEN Magazine to be a fun and easy source of information.”

Predominately based online, with a published ‘bible’ becoming available at the end of each year, OPEN Magazine is sent to a large database of clients, valued customers and avid readers. And through already established partnerships with businesses and organisations, our readership will cover artists, designers, and creative industry practitioners, CEO’s, CTO’s, Managing Directors and celebrities.

Georgia Knight, CEO of Through the Door Promotions and OPEN Magazine says of this option; “We decided to create an online publication so we could reach a larger audience both Nationally and Globally. OPEN Magazine is a free magazine and we feel that during this economical climate we have created a platform which will offer many editorial opportunities for a variety of established, small, medium and start up companies.”

For editorial content, Through the Door Promotions have enlisted established writers as well as journalism students from local universities in London where OPEN Magazine promises to offer the students opportunities and experience to compile stories and coverage about music, fashion, beauty, food and drink, travel and a range of other topics as well.

OPEN Magazine will also be available as a Smart Phone Application which will be a free download and the website will have an integrated blog, forum as well as video content.
“We wanted the website and the magazine to reflect the Smart Phone generation, and we felt that developing an application would also extend our readership.” Says Andy Starzacher, Web Developer. “OPEN Magazine is a particularly valuable asset for UK businesses wishing to talk intimately and directly to a new customer database. The United Kingdom is a fast growing society where everyone is attached to their Smart Phones so through offering an application service and Smart Phone friendly website, we are more likely to target a wider audience.”

Readers will be able to discover OPEN Magazine at www.openpublication.co.uk

Contact:
Hayley Smith
Account Director
Hayley@throughthedoorpromotions.com
81 Rivington Street, London, EC2A 3AY
0203 178 5777
www.throughthedoorpromotions.com

- End -

OPEN Magazine is a lifestyle cultural entertainment magazine led by enthusiastic writers and dedicated journalists. It is a labour of love from us to you. OPEN Magazine is a platform for start up companies and unsigned artists, but also contains content from corporate organisations and celebrities. OPEN Magazine covers events, conducts interviews, reviews products and services and OPENS A DOOR for artists. the magazine has a national and global following.

Through the Door Promotions is a unique and highly innovative PR, Marketing and Sales company, specialising in consumer and lifestyle PR.

We work closely with all of our clients to ensure that not only they are promoted, but that they also see a significant return on their revenue.

We continuously create personalised and highly innovative campaigns that are repeatedly successful, placing our company at the forefront of the industry.

Even though, Through the Door Promotions have been in business for less than a year, we already have an extensive and substantial list of exclusive clients including fashion brands, established restaurants, fashion designers, beauty spas, luxury travel companies and food companies.

And what’s more! Our client list expands beyond London; we have clients based both nationally and internationally.
We consist of a small, yet dynamic team with extensive experience, skills and knowledge in all aspects of PR and Marketing. The team consists of young and fresh individuals who relay this into their work ethics, whilst remaining professional and ambitious.

Release Wire: Men’s Interest

Through the Door Promotions announce the launch of OPEN Magazine

05/21/2012, by No comments yet

PRESS RELEASE

Through the Door Promotions announce their magazine launch OPEN Magazine.

In order to go THROUGH THE DOOR, you must OPEN the door…

Through the Door Promotions, a luxury lifestyle PR Company based in Shoreditch, London have announced that their company magazine OPEN Magazine will launch on 1st June 2012.
Conceived by Through the Door Promotions CEO Georgia Knight, Account Director Hayley Smith and Web Designer Andy Starzacher, OPEN Magazine has been designed as an extension of the PR Company to provide a platform space for a variety of companies, products and services.
OPEN Magazine will not only focus on the current trends in music, fashion, beauty, travel, food and drink and performing arts but will also provide unique insights into other sectors. It will also offer interviews from established artists and musicians; as well as being a launch pad for unsigned acts.

Hayley Smith, Account Director of Through the Door Promotions and Editor of OPEN Magazine says of the publication “Magazines are a great entity to promote products and services and we wanted to provide a platform site for companies and artists who wouldn’t necessary gain copious amounts of press coverage. OPEN Magazine will be a place where readers and potential customers can find out everything that is happening within the lifestyle industries including events, celebrity interviews, product reviews and new services. Ultimately, we want OPEN Magazine to be a fun and easy source of information.”

Predominately based online, with a published ‘bible’ becoming available at the end of each year, OPEN Magazine is sent to a large database of clients, valued customers and avid readers. And through already established partnerships with businesses and organisations, our readership will cover artists, designers, and creative industry practitioners, CEO’s, CTO’s, Managing Directors and celebrities.

Georgia Knight, CEO of Through the Door Promotions and OPEN Magazine says of this option; “We decided to create an online publication so we could reach a larger audience both Nationally and Globally. OPEN Magazine is a free magazine and we feel that during this economical climate we have created a platform which will offer many editorial opportunities for a variety of established, small, medium and start up companies.”

For editorial content, Through the Door Promotions have enlisted established writers as well as journalism students from local universities in London where OPEN Magazine promises to offer the students opportunities and experience to compile stories and coverage about music, fashion, beauty, food and drink, travel and a range of other topics as well.

OPEN Magazine will also be available as a Smart Phone Application which will be a free download and the website will have an integrated blog, forum as well as video content.
“We wanted the website and the magazine to reflect the Smart Phone generation, and we felt that developing an application would also extend our readership.” Says Andy Starzacher, Web Developer. “OPEN Magazine is a particularly valuable asset for UK businesses wishing to talk intimately and directly to a new customer database. The United Kingdom is a fast growing society where everyone is attached to their Smart Phones so through offering an application service and Smart Phone friendly website, we are more likely to target a wider audience.”

Readers will be able to discover OPEN Magazine at www.openpublication.co.uk

Contact:
Hayley Smith
Account Director
Hayley@throughthedoorpromotions.com
81 Rivington Street, London, EC2A 3AY
0203 178 5777
www.throughthedoorpromotions.com

- End -

OPEN Magazine is a lifestyle cultural entertainment magazine led by enthusiastic writers and dedicated journalists. It is a labour of love from us to you. OPEN Magazine is a platform for start up companies and unsigned artists, but also contains content from corporate organisations and celebrities. OPEN Magazine covers events, conducts interviews, reviews products and services and OPENS A DOOR for artists. the magazine has a national and global following.

Through the Door Promotions is a unique and highly innovative PR, Marketing and Sales company, specialising in consumer and lifestyle PR.

We work closely with all of our clients to ensure that not only they are promoted, but that they also see a significant return on their revenue.

We continuously create personalised and highly innovative campaigns that are repeatedly successful, placing our company at the forefront of the industry.

Even though, Through the Door Promotions have been in business for less than a year, we already have an extensive and substantial list of exclusive clients including fashion brands, established restaurants, fashion designers, beauty spas, luxury travel companies and food companies.

And what’s more! Our client list expands beyond London; we have clients based both nationally and internationally.
We consist of a small, yet dynamic team with extensive experience, skills and knowledge in all aspects of PR and Marketing. The team consists of young and fresh individuals who relay this into their work ethics, whilst remaining professional and ambitious.

Release Wire: Entertainment and Arts

Introducing New Springfield Collasense

05/21/2012, by No comments yet

Undenatured Collagen Type-II Clinically Proven To Be More Effective Than Glucosamine & Chondroitin

According to a recent study, Glucosamine & Chondroitin might no longer be the joint favourite for arthritis as undenatured collagen type-II was shown to be more than twice as effective in relieving joint pain and stiffness associated with osteoarthritis in a first comparing study (i).

The clinical trial compared undenatured collagen type-II with glucosamine and chondroitin on 52 people with osteoarthritis of the knee suffering from joint pain and stiffness, over 90 days. In the collagen group pain decreased by 40% whereas in the glucosamine/chondroitin group pain decreased by 15.4%. According to the Lequesne index (a functional index for the effect of pain during daily activities) collagen type-II was more than three times as effective as glucosamine/chondroitin.

Collagen Type-II could be the answer to help ease aching joints and promote joint health to the 10 million people who suffer from arthritis in the UK (ii) . The most common forms of arthritis is osteoarthritis (OA) followed by rheumatoid arthritis (RA). People with arthritis experience painfully stiff joints and decreased mobility.

In osteoarthritis the pain is often the result of wear and tear on cartilage, the protective shock-absorbing layer between joints. When cartilage wears away, joint bones rub together, causing pain and inflammation.

In rheumatoid arthritis the synovial joints are inflamed causing multiple joint destruction, as well as a wide variety of other features except the joints. Rheumatoid joint inflammation results from a deranged immune system attacking the body itself (auto-immune reaction) instead of defending it.

Painkillers and anti-inflammatory drugs relieve disease symptoms, but are unable to cure arthritis. Also anti-rheumatic drugs (DMARDs) only slow down disease progression and cannot cure the disease.

New Springfield Collasense with undenatured collagen type-II relieves arthritic symptoms in a natural way. It adds a new mechanism of action to conventional drugs.

How does New Springfield Collasense work?

Collagen is the main structural protein in the connective tissue of the body. The collagen in joint cartilage is made up of 85-90% collagen type-II.
Undenatured type-II collagen exists from a triple helix-structure of three mutually linked (cross-linked) collage fibres. At oral ingestion, specific components of the intact helical structure are recognised by the immune system in the bowel. Repeated oral intake of undenatured type II collagen will positively influence immune cells involved in arthritic joint inflammation followed by decreasing degradation of affected joint cartilage. This results in a reduction of joint pain and swelling
Undenatured colllagen type II is extracted from the breastbone (sternum) of chickens.

Springfield Collasense undenatured collagen type-II 40mg Available from good health stores, and www.natural-alternative-products.co.uk. It is recommended to take one capsule a day before a meal. The RRP is £38.95 for 60 capsules. Not suitable for vegetarians or people with an allergy /hypersensitivity to chickencollasense

Top Tips for Alleviating Arthritis

- Exercise – keep moving. Don’t be afraid to use your joints. Many people become less active when they develop arthritis because of the pain and fear of causing damage. By developing strong muscles, joints become more stable and activities such as walking and climbing stairs are easier. The best forms of aerobic exercise for people with arthritis are walking, cycling and swimming. Build up slowly.
- Hydrotherapy – Gentle exercise can be carried out in hydrotherapy pools. The
warm water soothes joints, relieves stiffness, and promotes better blood circula-tion. The water enables gentle and low impact exercise.
- Home Help – make sure your home is streamlined and easy to use. Re-arrange cupboards and drawers so items are easy to reach. Use lightweight pans, mugs or kettle. An electric can opener, cap gripper, may come in handy. Use equipment with easy-to-use buttons and choose a good mattress to sleep on.
- Posture – Watch your posture, slouching can add strain on muscles and joints. Sit down when preparing food or use a trolley to move heavy items. Shift rather than lift – slide heavy pans along a kitchen top. Change positions often – shift position or stretch every half an hour.
- Watch your Weight – Excess weight compounds the problem by putting extra strain on damaged joints.
- Massage Magic – Massaging the muscles around the joints will help ease pain and help keep you supple. Treat yourself to an aromatherapy massage.

CLINICAL RESEARCH
STUDY ONE
(Ref iii below)
Rheumatoid arthritis and osteoarthritis
In five women (58-78 years) with severe joint pain, a study was done with 10mg of un-denatured collagen type-11 per day. Participants noted a significant reduction in pain, morning stiffness, stiffness after rest and pain that got worse with movement. There was also an improvement in the motion of the joint. The intake of 40mg product with 10mg of undenatured collagen type-11 at 42 days showed an average reduction of joint pain of 26 percent.

STUDY TWO
Comparison with Glucosamine/Chondroitin
According to a randomized double-blind study, undenatured collagen type-II is more than twice as effective as glucosamine/chondroitin. The study compared:
- 10mg undenatured collagen type-11 = 40mg material
- 1500mg of glucosamine and chondroitin 1200mg.

52 people with osteoarthritis of the knee suffered from joint pain and stiffness. The mean age was 58.8 years. The study lasted 90 days. In just 30 days a reduction of pain and stiffness was observed in the collagen type-11 group. Pain decreased by 20 percent. In the glucosa-mine/chondroitin group this was 6 percent.

The symptoms of arthritis were measured using the WOMAC score. This is a score for stiffness and a measurement to determine the physical mobility. The score fell 33 percent in the collagen type-II group compared to 14 percent in the glucosamine/chondroitin group. The Visual analog scale (VAS) score is a method to determine the level of pain. There was a de-crease after 90 days by 40 percent in the collagen group compared with 15.4 percent in the glucosamine/chondroitin group. According to the Lequesne index, a functional index for the effect of pain during daily activities, collage type-II was more than three times as effective as glucosamine/chondroitin.

- ends -

Press enquiries: For photography or samples, please contact Partners in PR:
Jackie Fletcher : 05602 525124 / jackie@partnersinpr.co.uk
Nicky Sadler: 01462 769624 / nicola_sadler@yahoo.co.uk

i Crowley DC, et al. Safety and efficacy of undenatured type of collagen in the treatment of osteoarthritis of the knee: a clinical trial. Int J Med Sci. 2009 Oct 9;6 (6): 312-21
ii www.arthritiscare.org.uk
iii Study one
Release Wire: Health

KISS Public Relations appointed to handle the launch of Petra’s Planet, a new virtual world for children

05/21/2012, by No comments yet

Finnish-based Dramaforum Oy has appointed East of England PR agency, KISS Public Relations to handle the launch of Petra’a Planet, an exciting new virtual world aimed at children between 6-11 years old.

The free online game stimulates children’s natural curiosity and encourages exploration of other cultures through play in a virtual environment. KISS Public Relations will handle a press and public relations campaign which will incorporate both print, online and social media.

The account was won following a two-way pitch with KISS Public Relations impressing Dramaforum Oy with its creative ideas and experience. Sheila Mitham works with Leeds-based Dubit and Kzero, companies that have been involved in developing the virtual world. She said, “We chose KISS Public Relations as the agency had some great creative and cross-media ideas and a good understanding of this sector.”

Commenting on this latest win, Justine Smith, PR Director at KISS Public Relations said, “We are very excited to be appointed to handle the launch of Petra’s Planet. The PR campaign will focus on engaging with a wide range of media, as well as targeting influential bloggers.”

Justine continued, “Digital educational games can have a significant impact on learning for children and are being used increasingly by teachers. A recent survey in the USA found that 70% of teachers believe using digital games boosts motivation and engagement with content and curriculum. Petra’s Planet has been developed with a huge focus on learning and education and has an extremely rich game content with over 47 individual mini-games. We are confident the new site will be a big hit in the UK.”

Aside from PR and social media, Petra’s Planet will also use AdWords, game seeding, promotions and campaigns on other social media sites including Everloop, Kid Zui and Vwogo.

New content will be created and added to Petra’s Planet continuously, with new regions being introduced in the months ahead, providing on-going news and product enhancements to communicate to the client’s target media.

-ends-

Editor’s Notes

About KISS Public Relations

KISS Public Relations www.kisspr.co.uk is an agency dedicated to delivering insightful communications. We believe that as the world becomes more complex, keeping things simple becomes even more valuable. This principle of simplicity underpins everything we do.

The agency is part of KISS Communications, a fully integrated marketing agency specialising in strategy, advertising, design, branding, digital and exhibitions and recently voted No. 2 Marketing Agency in the East of England by Business Weekly.

All highly experienced communications professionals; the team at KISS Public Relations are dedicated to raising awareness and increasing sales for its clients. The company works with a wide range of companies in both the business to business and business to consumer sectors.

For further information, please contact:
Justine Smith, PR Director
T: 01223 911123
justine@kisscom.co.uk
www.kisscom.co.uk
www.kisspr.co.uk
www.kissfuture.co.uk
Twitter
Google+
LinkedIn

Release Wire: Children and Teenagers

The European Year for Active Ageing’s generations@school Competition

05/21/2012, by No comments yet

Teachers, students, seniors – keep on going! generations@school events all over Europe

Since March 1st 2012 more than 300 schools in all over Europe are participating in the generations@school competition about activities in their schools together with elderly people.

Within the European Year for Active Ageing and Intergenerational Solidarity 2012 this special project invites schools all over Europe to open the doors of their classrooms to older generations to explore how the dialogue between generations can contribute to a better education and a better understanding of each other.

Over 60 schools already shared their intergenerational experiences and photos in the generations@school panoramio group, which you can consult and get inspired, but we have also selected for you a few great examples to follow! The smiles on the children’s and elderly faces, the testimonies from the students, show that organizing a generations@school activity means a lot of fun and a lot of mutual learning for all participants!

To participate in the generations@school competition share your event in the panoramio group until 30th June.

Teachers, students, seniors – keep on going! You can still organise such a great activity with your class children and the older people in your community, why not to do it? If you are doing already an intergenerational project or if you have recently done an event, share your experiences with us!

To participate is simple and we have all resources and help on the website to assist you!

If you are also interested in organising a generations@school activity, we would like to know about it! Just write us an e-mail with the name of your school and the class(es) that will participate as well as a date: generationsatschool@paueducation.com

Students from the school GBS in Tervuren, Belgium, went to an elderly care centre and washed all the wheelchairs!

The Secondary School in Galway City, Ireland, rehearsed with the elderly of their community a theatre play. Their public performance of “The Wizard of Oz” will be in May 2012.

Students of the High School W. Shakespeare in Timisoara, Romania, created together with seniors from a day care center a giant daisy like flower from recycled materials – a symbol of purity and children’s souls.

Pupils from the “Ary dos Santos” primary school in Montijo, Portugal, performed with the elderly of their town a theatre play called “History staged”. In a common lunch with self-made sweets, the students and the seniors collected forces for the rehearsals

In Tervel, Bulgaria, representatives of three generations celebrated together with the Kindergarten “Detelina” Easter: singing, dancing and painting eggs together made their Easter holidays unforgettable!

Students from the “Escola Secundária Poeta António Aleixo”, Portimão, Portugal invited seniors of a near elderly care home. This senior spotlighted is 97 years old and was eager to share his life experience from childhood on to retirement age. The students were very interested since it allowed them to gain knowledge about the differences in education and human rights at different times.

Students from the SCUOLA MEDIA 3 P.TOLA in Sassari, Italy, invited seniors to their school and to join their drawing lessons. Together they designed a project logo, printing for everybody t-shirts and backpacks.

Visit the generations@school website for more information and to download a resource kit to help you in your preparations. (http://www.historypin.com/gats/en/)

Questions on the generations@school project can be addressed to generationsatschool@paueducation.com

For further information on the European Year, visit http://europa.eu/active-ageing-2012

UK EY2012 project contact – helen.plummer@paueducation.com

ENDS

Helen Plummer
UK Projects Co-ordinator
Mobile: +44 7966 778698
E-mail: helen.plummer@paueducation.com
Release Wire: Entertainment and Arts

Anti-ageing and Hi Performance Chocolate

05/21/2012, by No comments yet

Cocoa Flavanols are the major antioxidants in chocolate which have been associated with multiple health benefits reported by the media from different laboratories and clinics. The main drawback of most of these studies, however, was the fact that to achieve these benefits it was required to ingest a significant amount of chocolate of 30, 50 or even 100 g per day.
This fact is maybe encouraging for “chocoholics” but, surprisingly not everybody “loves” chocolate to that degree to consume it on a daily basis. Moreover, even for those who are prepared to eat it regularly to this level, an unwanted “price tag” may accompany it – excessive calories.

To solve this problem the main-stream chocolate industry has undertaken extensive projects to breed cocoa beans which would contain increased level s of Flavanols. If they succeed this may result in the appearance on the market of a chocolate which can deliver more of these molecules. We don’t know when this may happen or how much the price of the new cocoa will be.
Meanwhile, there is good news from Cambridge, UK for chocolate lovers, where a biotech company, Lycotec, has just completed its third clinical trial on new chocolate technology, called Coco-LycosomeTM, which offers an alternative solution. This technology can protect Cocoa Flavanols in the digestive tract, and therefore increase the absorption and efficacy of these molecules from the consumed chocolate.

The increase in absorption was observed to reach 10 to 20 times more. As result of this the new chocolate was much more effective than the unmodified one in improving not only traditional metabolic and vascular parameters, but also skin and muscle oxygenation which is an essential process in controlling ageing and their performance.

The technology has no impact on the taste and texture of the chocolate, the ingredients used are safe and accepted by the food industry and it is ready for the market.
According to the company founder, Dr. Ivan Petyaev, all consumers, those who love chocolate and those who don’t, have the opportunity now to benefit from the intrinsic values of Cocoa Flavanols without compromising their health and habits.

For more information please contact info@lycotec.com

Release Wire: Men’s Interest

Vax shortlisted for ‘Birmingham Made Me’

05/21/2012, by No comments yet

Vax, the UK’s best-selling floorcare brand, has been shortlisted for two ‘Birmingham Made Me’ design and innovation awards.

The Vax Air – the lightest full size multi-cyclonic upright vacuum cleaner in the world – is a finalist for the ‘Best Radical Design/Innovation 2012’ award, while the eco-friendly Vax ev cardboard vacuum cleaner is in the running for ‘Best Design Collaboration with Education 2012’. The winners will be decided by a public vote.

Paul Bagwell, Director of New Product Development at Vax, said: “As a Midlands-based company we’re proud to be taking part in this celebration of British design and innovation, and we’re delighted that the talents of our Birmingham product design team been have recognised in the awards with two nominations.”

The awards form the finale of the ‘Birmingham Made Me’ Design Expo, a new week-long exhibition intended to raise the profile of the region’s design and innovation skills. Based in Birmingham’s Mailbox, the event showcases designs from a range of West Midlands-based businesses, schools and universities and is open to the public from 15th – 22nd June. Both shortlisted products will be on show to the public at Vax’s stand during the Expo.

The Vax Air upright vacuum cleaner was created by Vax’s design team at their R&D labs in the West Midlands. It was the first in a range of upright vacuums designed, component by component, to be as lightweight as possible in a full size chassis. While other manufacturers have produced their own lightweight models, three years after the first version launched, the Air is still the lightest full-size multi-cyclonic upright vacuum cleaner in the world and a consistent best-seller.

The Vax ev cardboard vacuum cleaner was designed by Loughborough University student Jake Tyler for his final year degree project. He was supported by the design team at Vax’s R&D labs, where he worked for a year under the company’s student placement scheme. Jake’s ‘eco vac’ has been constructed for optimum sustainability, using recycled and recyclable materials that reduce the burden on landfill. He is now employed full-time by Vax and is working on a number of exciting new projects.

To vote for Vax to win an award, visit http://www.ideabirmingham.co.uk/voting.aspx between 15th May and 20th June 2012. For more information about Vax visit www.vax.co.uk or call the UK-based Vax Customer Careline on 0844 412 8455, open 7 days a week.

Ends

Notes to editors:

1.Vax holds the largest share of the UK floorcare market by volume. (Source: GfK RT UK, Floorcare (Vacuum Cleaners + Steam Cleaners) Total Market, Volume % Share, Jan-Dec 2011)]

About Vax: Established in 1977, Vax is the UK’s number one floorcare brand. Vax’s headquarters are located in Birmingham, England, and its floorcare products are distributed worldwide. Vax has a growing international footprint, extending across Europe, North America, the Middle East and Australia. Its product portfolio offers a comprehensive range of carpet washers, vacuum cleaners, steam cleaners, hard floor cleaners and solutions. Vax UK is a wholly owned subsidiary of Hong Kong based TechTronic Industries Co.Ltd. (TTi) TTi is a market and innovation leader in power equipment products, floor care appliances, laser and electronic products. The Group recorded sales of US$ 3.7 billion in 2011.

For further information please contact Jo Sawyer, Vax PR Manager, on
Tel: +44 (0) 121 347 6031 or Email: jsawyer@vax.co.uk

Release Wire: Environment and Nature

The Stars of the Nail Industry Shine Brightly at the Scratch Stars Awards

05/21/2012, by No comments yet

The stunning Café de Paris in the heart of London’s Piccadilly was the venue for the first Scratch Star Awards, where Daybreak presenter and Strictly Come Dancing celebrity dancer, Dan Lobb presented the 18 winners of the inaugural Scratch Stars Awards with their coveted trophy.

The Scratch Stars Awards recognise nail professionals and companies from around the UK, who have excelled in their field. Attendees were welcomed with a fabulous drinks reception and then the evening got off to a fantastic start when Dan Lobb took to the stage, building up the excitement and anticipation as to who may have won a Scratch Star Award. Tension building, Dan announced the winners, who took to the stage to receive their award from Dan and the sponsor of the award along with Scratch Magazine Editor, Alex Fox.

There are 18 categories in the Scratch Stars Awards covering all disciplines including Session Stylist of the Year to Nail Artist of the Year, Manicurist of the Year and Nail Salon of the Year. 13 of the categories were judged by industry experts, with the remaining four – Industry Innovator, Best Customer Care, Best Marketing and Support and Best Education and Training voted for by salon owners for their deserving distributors.

“We couldn’t have asked for a better evening,” exclaimed an ecstatic Alex. “ The venue was fantastic, Dan did an amazing job of presenting the event and the nail industry had a night they will never forget. Congratulations to all the finalists and winners – you are the people who make the nail industry in the UK so passionate, exciting, creative and innovative.”

Scratch Stars 2012 Winners.

Nail Stylist of the Year sponsored by Nail Harmony UK
WINNER: Denise Wright

Mobile Nailist of the Year sponsored by Gellux
WINNER: Claire Graham

Session Stylist of the Year sponsored by Sweet Squared
WINNER: Jenny Longworth

Nail Artist of the Year sponsored by ASP
WINNER: Kirsty Meakin

Liquid & Powder Tech of the Year sponsored by EzFlow
WINNER: Margarita Belska

Gel Tech of the Year sponsored by Chroma Gel
WINNER: Ela Losczcyk

Gel Polish Stylist of the Year sponsored by Artistic Nail Design
WINNER: Elise Scholes-Pilkington

Manicurist of the Year sponsored by Jessica
WINNER: Emily Skinner

Pedicurist of the Year sponsored by Cetuem
WINNER: Agnieska Mirz

Nail Salon of the Year – Independent sponsored by Nubar
WINNER: The Hand & Foot Spa, Chelsea
HIGHLY COMMENDED: Nailspa, Huddersfield

Nail Salon of the Year – In-salon/Salon Environment sponsored by The Beauty
Partnership
WINNER: Bodylines, Kent

Retail Salon of the Year sponsored by Lena White
WINNER: Pebble Sanctuary

For further information on Scratch Stars or quotes on the latest nail trends or products from any of the finalists in any of the categories or if you would like to attend Scratch Stars please contact Alison or Jennifer at Alison Jameson
Consultants on 0131 621 7210, or email alison@alisonjamesonpr.com.
Release Wire: Women’s Interest and Beauty

Mobile Data Association invites digital experts to join forces with online abuse reporting project

05/21/2012, by No comments yet

Single Point Reporting project involving the Police and Home Office to become single hub for reporting abuse over the internet

London, United Kingdom – May 21st 2012: The Mobile Data Association (MDA) is inviting digital communities to participate in a major new initiative aiming to set the standard for the reporting of abusive online behaviour.

For the past two years, the MDA has worked with several stakeholders including The Police and the UK Home Office to create a single mechanism for reporting abuse conducted over the Internet.

“An explosion of social media use across a number of platforms has seen a rapid escalation in the abuse of messaging systems – predominantly through Facebook and Twitter”, explained Mike Hawkes, Chairman of The MDA. “This has resulted in financial scams, fraud, online bullying and trolling.”

Single Point Reporting is targeting a quicker, consistent and more efficient way of reporting abuse, leading to prosecution where necessary.

“Core information required by emergency and prosecution services has already been determined, and the MDA has defined an initial Application Programme Interface (API) for discussion and further development for the relevant systems.” added Hawkes. “We intend to ultimately make the API available under free licence for all developers to be able to integrate into their packages.”

To complete the design and to engage with all interested parties, the MDA is now inviting contributions from the wider digital community to ensure that:

• all factors have been considered
• all required data are included
• all areas of potential abuse have been considered
• existing facilities are brought into the scheme.

Once captured, the data will be forwarded to a triage facility, where each report will be reviewed for forwarding to the appropriate authority and location. Data management and the extraction of statistical information – all within a high security environment – is another key factor of the scheme.

Please visit and register your interest here.

Ends

About The Mobile Data Association

The MDA reflects the common voice of the mobile data industry. The longest established dedicated mobile trade association in the UK promotes the use and benefits of mobile data throughout industry and business. Press, regular industry conferences and seminars, and the operation of websites (http://www.themda.org, http://www.text.it, http://www.charitytext.org and http://www.getsettings.org) help promote a high level of awareness amongst users and advisers, directly influencing operational management.

In addition, the Association provides a forum for members of the industry to meet and share information on technical and business issues.

Contacts:
For media enquiries contact:
Mark Hawkins
email: mark.hawkins@themda.org

Release Wire: Children and Teenagers

Nigel Lewis-Baker, our walking miracle, terminally diagnosed with prostate cancer, has 700 miles under his belt and just 150 to go to reach Land’s End.

05/21/2012, by No comments yet

Please text UGXF50 £5 to 70070

Tiverton, Wednesday 9th May

Nigel Lewis-Baker has raised a lot of awareness but little money – only £4,000 in online donations. Come on England!

Lots of radio interviews, quite a few press reports, yet our ‘Love Train’ John O’Groats to Land’s End Walk is struggling to raise any real online money. Our website (www.lovetrain.org.uk) has over 3,000 hits but not enough people are donating. If just half our visitors had gift aided us £5 we would have an extra £9,000 in the bank by now.

The Prostate Project Charity has admin costs of less than 3% so 97 pence in every pound you give us will go directly towards giving men a better chance of beating prostate cancer.

“It’s too late for me” says Nigel, “but please help me reach my £25,000 online target by texting UGXF50 £5 to 70070″

This heroic man is literally dying on his feet to help prevent more men being diagnosed too late as he was. He has given up 11 weeks of his limited lifespan to leave his wife and walk 1,000 miles from one end of the country to the other. He’s raised a lot of awareness but little money. Now he’s got just 150 miles to go to reach Land’s End.

It really has been a massive effort by Nigel. He spends virtually every waking hour raising money and awareness for our charity. He’s been on the road since March 21st and we all desperately want him to reach his online fundraising goal of £25,000.

He’s got just 9 days left to achieve it. Hopefully coverage on BBC London and South and Points West News today will boost donations.

Please help him if you can

CONTACT DETAILS:

PR
Tim Sharp
Mobile: 07989 865702
Email: tim@timothysharp.co.uk

The Walkers

Nigel Lewis-Baker Mobile: 07411 760 058 Email: ma2da@hotmail.co.uk
Alan Carr, MBE Mobile: 07861 871959 Email: Alan.Carr@carr.co.uk
Charlie Carr Mobile: 07861 825121 Email: charliecarr17@hotmail.com

To interview Nigel, Alan or Charlie, please contact them direct or via Tim Sharp.

Original news release in March: http://www.sourcewire.com/releases/rel_display.php?relid=707…

The Prostate Project on Facebook:
http://www.facebook.com/pages/The-Prostate-Project/197250557…

The Prostate Project on Twitter:
http://www.twitter.com/prostateproject

www.prostate-project.org.uk/

Love Train Hotline
Katherine Hammersley. Mobile : 07724 465 883 Email: khammersley@me.com

Attachments: pdfs of Appeal literature + pics of Nigel Lewis–Baker, Alan Carr and Charlie Carr and the Love Train branded Motorhome

KEY FACTS

37,000 men are diagnosed with prostate cancer in the UK every year and 10,000 die of the disease.

Caught early, there is an 80% chance of a complete cure. Caught late, the prognosis is very poor.

You can have prostate cancer with no symptoms

It is every man’s legal right over age 50 to have a PSA blood test on the NHS.

More men now die of prostate cancer than women die of breast cancer.

African-Caribbean men are 3 times more likely to contract and die of the disease than Caucasian men.

The Nation’s women are the key to getting more men tested for prostate cancer.

This is not just another cancer fundraising appeal – it is a chance to support one of the world’s most highly regarded clinical and scientific research teams.

CONTACT DETAILS:

PR
Tim Sharp
Mobile: 07989 865702
Email: tim@timothysharp.co.uk

The Walkers

Nigel Lewis-Baker Mobile: 07411 760 058 Email: ma2da@hotmail.co.uk
Alan Carr, MBE Mobile: 07861 871959 Email: Alan.Carr@carr.co.uk
Charlie Carr Mobile: 07861 825121 Email: charliecarr17@hotmail.com

To interview Nigel, Alan or Charlie, please contact them direct or via Tim Sharp.

Original news release in March: http://www.sourcewire.com/releases/rel_display.php?relid=707…

The Prostate Project on Facebook:
http://www.facebook.com/pages/The-Prostate-Project/197250557…

The Prostate Project on Twitter:
http://www.twitter.com/prostateproject

www.prostate-project.org.uk/

Love Train Hotline
Katherine Hammersley. Mobile : 07724 465 883 Email: khammersley@me.com

KEY FACTS

37,000 men are diagnosed with prostate cancer in the UK every year and 10,000 die of the disease.

Caught early, there is an 80% chance of a complete cure. Caught late, the prognosis is very poor.

You can have prostate cancer with no symptoms

It is every man’s legal right over age 50 to have a PSA blood test on the NHS.

More men now die of prostate cancer than women die of breast cancer.

African-Caribbean men are 3 times more likely to contract and die of the disease than Caucasian men.

The Nation’s women are the key to getting more men tested for prostate cancer.

This is not just another cancer fundraising appeal – it is a chance to support one of the world’s most highly regarded clinical and scientific research teams.


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